Bristol City and Wales International
Released from West Brom as a youth player, Ashley began his football career for non-league Hednesford before turning pro at Stockport in 2003. New Era identified Ashley’s talent and his attributes as a footballer playing in the lower leagues but with the ability to play at a much higher level. He possessed not only the vision to read the game extremely well and ability to play the ball out from the back but also had the desire and physical strength to be a no-nonsense centre half.
New Era were proud to be working alongside Ashley at League One side Swansea City. We identified with Ashley certain areas of his game where he could improve, particularly on a professional side where his lifestyle, professionalism, diet and psychology could massively assist his achievement on the pitch. Ashley recognized where he needed to improve especially after becoming close with other New Era clients such as Rio Ferdinand and Daniel Gabbidon who offered their advice at various events the company held to benefit our clients further.
Ashley went onto achieve with Swansea City over 350 appearances, 2 promotions and a League Cup winners medal. Ashley a natural leader was made captain for the Club and his Country when Chris Coleman was named manager, where after only conceding two goals in group qualifying they went to their first major tournament in over 60 years, eventually reaching the semi-final at France Euro 2016.
His achievements internationally and domestically over many seasons haven’t gone unnoticed, one of many stats identifies that over a seven-year period he played 97.3% of the total league minutes possible which no other outfield player comes close too.
In August 2016, Ashley made a £12m move to Everton. He made over 70 appearances in his time at the Club, taking his total number of Premier League appearances to 241. He joined Stoke City on loan for the 2018/19 season, making 37 appearances in all competitions for The Potters. Ashley announced in Summer 2019 that he would be leaving Everton following the conclusion of his contract.
He joined Bristol City Football Club in Summer 2019.
In response to the outbreak of COVID-19 and in line with the government recommendations, New Era have temporarily closed our offices in London Bridge and Belfast until further notice.
Our staff continue to work from home and are available by telephone, both on the New Era landline number, 02073780118 and their personal mobile phone numbers. As usual, they are also contactable by email.
All at New Era would like to reaffirm our ongoing commitment to our clients and reiterate that this has not changed, despite the current circumstances. To all of our players, please do contact your intermediaries as normal and for additional support and advice during this time.
We look forward to welcoming you back to our offices when conditions allow and hope you continue to stay safe and healthy.
Our thoughts are with those who have been affected by the COVID-19 outbreak and we urge everyone to take heed of the government recommendations and to stay safe during this challenging time.
The Team at New Era