Everton / Wales International
Released from West Brom as a youth player, Ashley began his football career for non-league Hednesford before turning pro at Stockport in 2003. New Era identified Ashley’s talent and his attributes as a footballer playing in the lower leagues but with the ability to play at a much higher level. He possessed not only the vision to read the game extremely well and ability to play the ball out from the back but also had the desire and physical strength to be a no-nonsense centre half.
New Era were proud to be working alongside Ashley at League One side Swansea City. We identified with Ashley certain areas of his game where he could improve, particularly on a professional side where his lifestyle, professionalism, diet and psychology could massively assist his achievement on the pitch. Ashley recognized where he needed to improve especially after becoming close with other New Era clients such as Rio Ferdinand and Daniel Gabbidon who offered their advice at various events the company held to benefit our clients further.
Ashley went onto achieve with Swansea City over 350 appearances, 2 promotions and a league cup winners medal. Ashley a natural leader was made captain for the club and his country when Chris Coleman was named manager, where after only conceding two goals in group qualifying they went to their first major tournament in over 60 years, eventually reaching the semifinal at France Euro 2016.
His achievements internationally and domestically over many seasons haven’t gone unnoticed, one of many stats identifies that over a seven-year period he played 97.3% of the total league minutes possible which no other outfield player comes close too. In the summer of 2016 New Era moved Ashley on a 3-year contract to Everton FC where he is continuing to progress under Ronald Koeman and strive to achieve more to what is already a very successful career.