Leicester / Wales International
In 2004, 15-year-old youth player Andy King signed a two-year scholarship at Leicester City FC from Chelsea.
Andy signed his first professional contract in 2007 aged just 19 and during the season went on to make 11 appearances for the first team. The following season Andy went on to score 9 goals in Leicester’s promotion from League One and after being crowned Champions he received the clubs Young Player of the Season award.
New Era identified Andy as a promising footballer with the upmost professionalism and an ability to be a box to box midfielder, contributing with goals - something that has become hard to find throughout league footbal
The next few seasons saw Andy appearing regularly as a first team player, resulting in him being named in the PFA championship team of the year, scoring 15-goals in one season and being promoted to the Premier League.
On the 29th October 2014, Andy’s Birthday, New Era renegotiated Andy’s existing contract with a new four-year deal.
In 2015/16 season Andy made history three times. During the season he became the highest goal scoring midfielder in Leicester history and now boasts a total of over 60 goals. Internationally with Wales he became part of the first team in over 60 years to qualify for a major tournament with Wales eventually reaching the semi-finals. Then, after winning the English Premier League, Andy became the first player to win the top three divisions with the same club in the Premier League category.
Over the last four years New Era hav been delighted to have worked with Andy on and off the pitch. He is a fantastic professional within the game and we have been happy to assist his football career whilst also enhancing his personal profile via our media and commercial department. This has resulted in Andy working with TV Networks such as the BBC and IMG as well as brands including Adidas, Beats by Dre and Topps to name a few.
In the summer of 2016, New Era negotiated a new contract for Andy which will see him remain with the club until June 2020. During this season, Andy has been honored by the club with an award for playing 350 games for Leicester City.